MARKET POSITIONING TOOLS
Fact-based, analytical and creative.
A unique set of tools to connect you with your most valuable customers and grow sales.
How your customers define you
Brand Audit: A review of your historic market-facing activity and customers’ experiences
Customer Research: A deep dive to surface current perceptions
Brand DNA: A workshop to identify the key facts and feelings that define your brand
Refinement: Review & confirm your Brand DNA
Why your customers choose you
Customer Audit: A description of your target customers
Competitor Brand Positions: Clarity on the territory your competitors claimCore
Brand Benefit: A workshop to uncover the most compelling promise your brand can make for target customers
Refinement: Review & confirm your Core Brand Benefit.
Market Position Summary: Captures key aspects of the brand & the springboard for developing all marketplace activity.
Activity Planning: an action plan that links your new Market Position to tactics.