- Market Positioning Tools
- Market Purpose and Relevance
A unique set of tools to connect you with your most valuable customers and grow sales.
How your customers define you
Brand Audit: A review of your historic market-facing activity and customers’ experiences
Customer Research: A deep dive to surface current perceptions
Brand DNA: A workshop to identify the key facts and feelings that define your brand
Refinement: Review & confirm your Brand DNA
Why your customers choose you
Customer Audit: A description of your target customers
Competitor Brand Positions: Clarity on the territory your competitors claimCore
Brand Benefit: A workshop to uncover the most compelling promise your brand can make for target customers
Refinement: Review & confirm your Core Brand Benefit
Market Position Summary: Captures key aspects of the brand & the springboard for developing all marketplace activity
Activity Planning: an action plan that links your new Market Position to tactics
FOUND is a specialist Brand Strategy practice focused on Market Positioning and we have worked with some of the world’s most iconic global brands and for the best marketing and sales organisations across Europe, Australia and Asia Pacific.
The growing businesses that FOUND work with have terrific energy, attract the resources to generate continued growth and provide opportunities for personal development. As our clients’ businesses grow, the returns are providing the financial payback that shareholders deserve, allowing their people to be rewarded and are being invested in innovation to meet future customer needs.