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What

Connect with your most valuable customers and grow sales by identifying a clear and winning Market Position.

One that allows your brand to do what all great brands do: credibly fulfil an important human need or motivation better than your competition.

When focused on the fulfilment of that need, the brand will grow and your top-line will be transformed.

How

FOUND will help you identify this Market Position.

One that will signal your brand’s presence to the market, cutting through the clutter and creating an enduring competitive advantage.

The best brands know that any product or service feature can be matched by competitors. But once your brand owns a piece of your customer’s mind through positioning at a deeper, more emotional level – it’s yours for the long-term.

Identifying this market sweet-spot is a process. It’s fact-based, analytical and creative. It requires specific know-how and the right tools.

Why

Positioning happens.

If you haven’t chosen a position for your brand, one is being chosen for you (by your customers, competitors or employees).

Brands who don’t choose or, miss the mark, will eventually be commoditised. However great their product or service, they are always the challenger, never the hero.  Forever scrapping with competitors and without a clear and enduring market position to do the heavy-lifting.

Fact-based, analytical and creative.

A unique set of tools to connect you with your most valuable customers and grow sales.

CREDENTIALS

GLOBAL CORPORATE MARKETING AND STRATEGIC THINKING

FOUND is a specialist Brand Strategy practice focused on Market Positioning and we have worked with some of the world’s most iconic global brands and for the best marketing and sales organisations across Europe, Australia and Asia Pacific.

 

The growing businesses that FOUND work with have terrific energy, attract the resources to generate continued growth and provide opportunities for personal development. As our clients’ businesses grow, the returns are providing the financial payback that shareholders deserve, allowing their people to be rewarded and are being invested in innovation to meet future customer needs.