Journal Article 1

29 Jan 2019

WHERE DOES PRODUCT OR SERVICE SUPERIORITY FIT INTO YOUR BRAND'S MARKETING POSITIONING?

Product excellence is of course critical to long term success, but it’s not enough on its own. Your customers have a dazzling array of brands to choose from. To really differentiate and to win, your brand needs to appeal and position itself at a deeper, more emotional level.

On that’s supported by an outstanding product.