FOUND Purpose and Relevance Map
The Nomad, The Ghost, The Lost and The Found.
Some brands know exactly what they are for, why they’re different and why people want them. They act and speak in a way that is understood, believed and motivating.
Not surprisingly, they often claim the leadership position in their market. They command price premiums, are the least likely to fall victim to commoditisation and the enterprise value reflects these strengths.
In contrast, an unfocused brand is one that’s so broad that it doesn’t stand for anything. Unsure how they create value, and even who to target, they often end up shouting at customers. Sometimes managing to temporarily buy their prospect’s attention but unable to earn their interest. It other words, they’re not ‘speaking into the right listening’.
For the leadership team of these brands it can feel like they’re running very hard just to go backwards.
The FOUND Purpose and Relevance Map is a tool to help brand owners and executive teams identify how well they understand how to create value (brand purpose) and who they can best and most profitably target (brand relevance). Getting this right is a cornerstone of brand success.
Developed by a team of executives and researchers from within some of the world’s best sales and marketing organisations the Map is used extensively in our work with clients.
Please simply answer these 20 questions each with a Yes, No or Maybe response. In turn, you will receive our assessment of your brand’s position and our insights on how other brands have grown and profited from the same starting point.
We ask for your contact details so that we can prepare and send your brand’s results. Be assured that your details will never be used to send unsolicited marketing material. It’s not what we do at FOUND. Our commitment is to zero spam, not now and now ever.